Introduction for only $11.00 $9.35/page. Passengers occasionally had to wait longer for reimbursement of their expenses. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. Low-cost carrier, Pestle analysis of Easyjet Marketing Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Stakeholder They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. "Stakeholders of easyjet" Essays and Research Papers. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . 3.1.2 Allowances 4 By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium EasyJet focus its value proposition to business travelers around time savings. Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. The Holidays business segment sells holiday packages. Marketing To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. Ansoff's Matrix. These are stakeholders who are directly affected by a project, such as employees. we will get information about EasyJet from the textbook and the Internet. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. Low-cost carrier Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: 1. Thu 28 May 2020 04.59 EDT. Kyoto Protocol 3.1.4 Payment period 5 Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : Lecture : Pricing and Costing Strategic Management Essays, Term Papers & Presentations . In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business 1. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. 3.6 Physical evidence 11 These cookies track visitors across websites and collect information to provide customized ads. Employment Recommendations: 15 Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Political Factors Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. This method is incorporated into a strategy map that will form the basis for the development of a . A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. This cookie is set by GDPR Cookie Consent plugin. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Analytical cookies are used to understand how visitors interact with the website. Customers - they would want cheap flights that are comfortable and safe. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. However, you may visit "Cookie Settings" to provide a controlled consent. Start a PESTEL analysis for the general business environment of EasyJet. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Nowadays aviation is a big, Premium Project management, Steps in Identifying Stakeholders Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. EasyJet was strategically located, Premium It is more suitable for students and ordinary income people. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. The first aircraft, an Airbus A320, was re-registered as OE-IVA. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. Ways of Working Strategy. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. Airline Political factors reflect the political stability of the region where Easyjet is operating. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. Development and justification of an Easy Jet strategy map. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. This stability is a significant advantage for the growth of Easyjet This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. The cookie is used to store the user consent for the cookies in the category "Analytics". Introduction [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Future expansion 12 Strategic management This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. However their expectations are plenty. However, its operating profit has decreasing which may influence take more loans from financial institutions. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. [53] It also announced its first annual loss during the 25 year history of the company. TABLE CONTENT EasyJet They influence the companys decisions as they are the main say of it. Busboy, Stakeholder analysis Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. EasyJet company 1 When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. Stakeholder, principles followed by Easyjet can be emulated and how. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Global Politics A. Heywood. May / 15 2013. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. Southwest Airlines Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Stakeholder theory. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. Germany There are political factors like liberalization, Premium Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. They contracted to buy 12 brand new 737s from Boeing in 1997. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. It was claimed to possess improved fuel efficiency over contemporary airliners. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Better Essays. The organization can be of any kind meant to realize certain goals by the society. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. Emissions trading ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The company was founded by . [25 marks] During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf This cookie is set by GDPR Cookie Consent plugin. Alternatively, customers can book accommodation separately at the EasyJetHotels website. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Table of Content Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. Business Model Analysis THREATS These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). 725 Words; 3 Pages . Being competitive means the ability to withstand the market demand, ability . Table of Contents. Weaknesses. Butterworths Company Law Handbook K. Walmsley. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. School Number: 110131060 EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. 3. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. Airline Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH 3.4 Place 8 Customer, Airline Assignment Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. US Airways. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. The cookie is used to store the user consent for the cookies in the category "Other. Lets take a closer look at, Premium Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. Strong operational efficiency leading to a low-cost model. London Gatwick Airport
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